While everyone else is focused on trying to automate their existing roles & processes with AI, we believe the agencies that get ahead won't focus on replacing people.
Instead, they'll help their clients solve their problems in new and different ways that are uniquely suited to the strengths of AI agents. We call these "AI-native offers."
For example, most brands use processes for ads, inventory, and finance that operate on a siloed, portfolio level. This makes sense for people.
But AI agents are much more flexible, scalable, and collaborative.
As a result, you could imagine a different setup – one where each sku has its own team of cross-functional AI agents, managing a variety of decisions at a granular level that would never be feasible for a person or team of people.
But this horizontal versus vertical optimization is only one design pattern that AI agents unlock. We've already discovered six others.
Our mission is to discover more of these design patterns and use them to help leading Amazon agencies "re-found" their organizations with AI-native offers (not just build better versions of the status quo).
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* inspired by this quote from Ravi Gupta (Sequoia Capital): "These are not tweaks or subtle changes. This is not adding a slide in the board deck about how you are using AI. Winning in this new world requires a full “re-founding” of your company."